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Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Kristina halvorson author of content strategy for the web. Excerpted from content strategy for the web by kristina halvorson and melissa rach. Enter kristina halvorson and melissa rach, who deliver a road map to better content so you can have a better business.
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Kristina halvorson while we are not web designers and dont pretend to play them on tv, ckc agency is instrumental in helping our clients establish a comprehensive digital strategy. Her work with coauthor melissa rach has defined the field of content strategy and helped thousands of content professionals around the world do their jobs better. Kristina halvorson and her company, brain traffic, are central to the emerging discipline of content strategy. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Kristina halvorson, coauthor of content strategy for the web writing is a skill that will hugely benefit anyones career, and luckily, its a skill that anyone can learn. Download and read free online content strategy for the web, 2nd edition by kristina halvorson, melissa rach. Content strategy for the web is the business and marketing guide which tells the reader how to get the desired results by promoting your content. James mathewson, search strategy and expertise lead, ibm. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences.
Kristina halvorson is the author of content strategy for the web 3. Kristina halvorson on content strat egy by creative bloq staff netmag 02 november 2011 as more and more content is unleashed onto the web, organisations are crying out for a way to manage it all. Content strategy for the web explains how to create and deliver useful, usable content for your online. Youll learn how to conduct audience research, take inventory of your content. Kristina s work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training. She coauthored the original bible, content strategy for the web, a while ago.
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